The Paid Media Specialist serves first and foremost as a data analyst and optimizer. This role is responsible for the ongoing setup, management, optimizations and results of digital and social media campaigns. This includes, but is not limited to, social media ads on various platforms, Google Ads, programmatic ads, paid search and remarketing.
The Paid Media Specialist works closely with the Digital and Social Strategists as well as the Search team to understand campaign data, hypothesize potential improvements and communicate and implement findings. In addition to the development and management of paid digital and social campaigns, this role will help monitor and track campaign budgets and performance and compose campaign performance reports for a designated account list. This role will also help manage timelines and QAs and is an integral part of the media department and agency.
The right fit for this role is data and results-driven, focused on constant learning, collaborative, consistent, self-motivated, organized and is known for their unstoppable curiosity and unrivaled attention to detail.
VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
