VI Core Values:

• RESPECTFUL: Do unto others as you would have them do unto you.
• CREATIVE: We use original ideas to solve problems.
• HONORABLE: We always take the high road and are willing to meet others more than halfway.
• DEPENDABLE: Good teammates are trustworthy and reliable.
• SMART: The best marketing comes from analytical minds.
• DRIVEN: Success isn’t accidental. We must strive for it daily.

Position Summary:

• We are seeking a proactive Digital Strategist to develop, manage, and optimize digital media campaigns that deliver measurable results. This role involves creating strategies, setting KPIs, analyzing performance, and working across teams to align campaigns with client goals.

Essential Duties and Responsibilities:

• Plan and manage paid campaigns on platforms like Google Ads, Meta, LinkedIn Ads, and programmatic networks.
• Analyze campaign performance, ensuring objectives and KPIs are met.
• Develop targeting strategies, tactical briefs, and strategic recommendations.
• Collaborate with creative and account teams to deliver cohesive marketing plans.
• Present strategies and insights to clients while managing budgets and ROI tracking.
• Stay updated on industry trends and build vendor relationships.

Education/Qualifications:

• Bachelor’s degree in marketing, advertising, or a related field.
• 2-5 years of experience in digital media or agency roles (internships considered).
• Expertise in Google Ads, Meta Ads, Google Analytics, and programmatic platforms.
• Strong organizational, analytical, and communication skills.
• Google Ads Certification preferred.

What We're Looking For:

• A results-driven go-getter with a passion for digital strategy and campaign success.
• A collaborative team player with attention to detail and the ability to multitask.