OKLAHOMA CITY (November 20, 2024) —
VI Marketing and Branding earned two honors at the 9th Annual Shorty Impact Awards for video work with longtime client, the Oklahoma Tobacco Settlement Endowment Trust (TSET). VI took home Gold in Original Content Video for Shapeshifter, a campaign exposing Big Tobacco's deceptive marketing tactics, and Silver in Public Health for The Cloud, which highlights secondhand smoke's negative impact on children.
“We’re proud of the effective campaigns we create with TSET,” said VI CEO Tim Berney. “These recognitions are a powerful reminder that we can create change that is good for everyone, and it motivates us to keep pushing forward with purpose and creativity. We are i honored to be recognized alongside many other innovative and international professionals worldwide.”
“Being shortlisted for a Shorty Impact Award reflects not just creativity but a commitment to drive meaningful impact,” said Junmian Sun, Managing Director of the Shorty Awards.
The campaigns were developed by the team that is led by VI’s Sr. Creative Director, Erin Robinson. Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Bumble, Liquid Death, Meta, Netflix, Digitas, Lenovo, Edelman, LinkedIn and more.
About VI Marketing and Branding
VI Marketing and Branding is a full-service marketing communications firm with expertise in digital marketing, strategic planning, branding, public relations, and social media. VI has won nearly 2,000 awards for creative excellence and superior results. The 35-year-old firm is headquartered in Oklahoma City.
ABOUT THE SHORTY AWARDS
The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga and Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF and PepsiCo.
The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.
FIND THE SHORTY AWARDS ONLINE
Website: www.shortyawards.com
LinkedIn: https://www.linkedin.com/company/shorty-awards
Twitter: @shortyawards
Instagram: @shortyawards
YouTube: www.youtube.com/shortyawards
CONTACT
Jade Nguyen
Shorty Awards
jade@shortyawards.com
VI Marketing and Branding Media Contact:
Jacquelyn Berney
President | VI Marketing and Branding
jberney@thevibrand.com
405.525.0055
www.vimarketingandbranding.com
